season ticket venue seat on purple background

Introducing season tickets followup

By on May 26, 2020 in Features

Events have been upgraded to Sales which now contains Events, Productions and Season tickets.

The brand new season tickets view should look familiar as we try to keep things intuitive by reusing components throughout the app. Sales and Customer data as well as Segment share and included Events are available under their own tabs and you can filter out free season tickets via the filter button, making it easy to focus on your customers without partner and sponsor data getting in the way.

All your season tickets will now automatically show up once you published them via your ticketing system, and as usual we will take care of the customer data for you and make sure the gaps are filled and quality is maintained over time.

Improved file export for contacts

By on March 24, 2020 in Updates

To make sure you can use information from your customer database wherever you need it, we’ve had support for contact export from the beginning. Today, we’ve released an updated version of the file export, to give you more control over the exported file.

The previous to “Export to CSV” option has been renamed to “Export to File” and now also support Excel (xslx) format, to make it more convenient for those of you who want to work with the exported data in Excel.

We’ve added three pre-defined export templates – “Email addresses”, “Phone numbers” and “Postal addresses”, to support the most common uses of the export functionality. With theses options you get the data you need for email marketing systems, to create a call sheet or a list for SMS marketing, or as the source for a postal marketing message.

Export dialog using pre-defined export template

If non of the pre-defined templates match exactly what you need, you have the “Custom” option where can customize the export to your needs. Choose exactly what data you want to include in the file, and set other export related options, to get the file just like you want it.

If you want to learn more about this, the Export contacts article in our Help center has been updated with information about the new updates.

Marketing podcasts to listen to in 2020

By on March 17, 2020 in Marketing

Want to learn more about digital marketing, but never find time to sit down and read about it? Podcasts are a great way to get inspired and learn new things on the run – on your lunch walk, on your commute or at the gym.

We’ve put together a list of 8 marketing podcasts that will help you stay ahead of the game. It’s a mix of news, interviews and tips & trix – all focused on marketing.

If you’re working in digital marketing, or just want to learn more about the industry, you should try these podcasts out – it will definitely be worth the time.

Social media marketing

Social Media Marketing cover image

Social Media Examiner‘s Michael Stelzner hosts a podcast focused on social media marketing. This podcast will give you success stories and interviews with experts of the field. Learn new strategies and gain actionable tips to improve your social media marketing. This one is a must.

Link: https://podcasts.apple.com/us/podcast/social-media-marketing-podcast/id549899114

Think with Google

Think with Google cover imageThis new podcast by Google and Gimlet Creative just released their first episode and got off to a good start with an episode focusing on data and diversity in marketing. According to the plot, topics will range from tools and strategies to interviews with experts. This pod is worth keeping an eye on this year.

Link: https://podcasts.apple.com/us/podcast/think-with-google-podcast/id1499888420

Marketing School

Marketing School cover imageWhen you need a quick break and want something to listen to, this daily podcast with 5-10 minute episodes is the perfect fit. Neil Patel and Eric Siu bring you actionable lessons they’ve picked up from working in the trenches. Learn the latest about content marketing, social media, email marketing, conversion optimization and general online marketing tactics.

Link: https://podcasts.apple.com/us/podcast/marketing-school-digital-marketing-online-marketing/id1138869817

Sophisticated Marketers Podcast

Sophisticated Marketers cover imageThis podcast is brought to you by another social media giant – LinkedIn. A bi-weekly interview podcast hosted by Jason Miller, a senior Content Marketing Manager at LinkedIn. He tackles the latest trends and topics that matter most to marketers, in interviews with marketing powerhouses from around the world.

Link: https://podcasts.apple.com/se/podcast/sophisticated-marketers-podcast-by-linkedin/id993244696

Copyblogger FM

Copyblogger FM cover imageCopyblogger FM is a weekly podcast hosted by Tim Stoddart and Darrell Vesterfelt. Each episode is 30-45 minutes and host a cast of rotating experts that analyze  and discuss content marketing, copywriting, email marketing, conversion optimization, mindset, and much more.

Link: https://podcasts.apple.com/us/podcast/copyblogger-podcast-content-marketing-copywriting-social/id402427480

Perpetual Traffic

Perpetual Traffic cover imagePerpetual Traffic is a weekly podcast hosted by Ralph Burns and Molly Pittman. The duo shares strategies on acquiring leads and sales for your business through paid traffic. Learn how to make Facebook advertising, Instagram advertising, Google AdWords, LinkedIn advertising, (and more) work for you.

Link: https://podcasts.apple.com/se/podcast/perpetual-traffic/id1022441491

The Science of Social Media

The Science of Social Media cover imageA weekly sandbox for social media insights, stories, experimentation, and inspiration. Lear about cutting-edge social media marketing strategies from brands and businesses in every industry. Whether you’re a social media team of one, business owner, or part of an emerging global brand, you’re sure to find something actionable in every episode.

Link: https://podcasts.apple.com/se/podcast/the-science-of-social-media/id1153119945

Online Marketing Made Easy

Online Marketing Made Easy cover imageHow do I grow my email list to thousands of subscribers? How do I sell more and grow faster? These are some of the big questions that Amy Porterfield digs into on the Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business.

Link: https://podcasts.apple.com/se/podcast/online-marketing-made-easy-with-amy-porterfield/id594703545

envelope

Updated Apsis integration

By on October 25, 2019 in Updates

To make communicating even easier, MarketHype now fetches email opt-outs from Apsis. Every hour we update your Contacts with marketing consents from both your ticketing and email systems.

MarketHype has the capacity to keep track of both general marketing consents as well channel specific selections your customers make. In the case of Apsis this means we help you respect customers whom don’t want to receive your emails anymore, while giving you the option to reach them in other channels. Our export functions and integrations take every type of consent into account and will help maximize your reach while respect individual wishes.

And, as always, it’s automatic so you don’t have to do anything.

Respect your marketing consents with ease

By on September 11, 2019 in Features

You’ve been working hard on your marketing campaign, selecting the right audience for your message, but in the back of your head a worrying thought starts to grow – Have we actually received a marketing consent from every person in the audience?

We feel your pain, keeping track of marketing consents is a difficult but important part of your marketing communication – you want to be a nice and friendly organization, right?

Worry no more – our new export feature lets you respect your marketing consents with ease!


we keep track of your marketing consents

For every purchase we import from your ticketing system, we also save information about any marketing consent given by the customer as part of the purchase. This makes it possible for us to keep track of which of your customers have agreed to receive your marketing messages. You don’t have to do anything – we’ve got you covered!

communicate with consenting people

Once you’ve created an audience in MarketHype for your marketing campaign, you want to export the audience to your marketing platforms. However, being a friendly organization, you only want to include people who have given consent to your marketing communication. To support this, we’ve updated all our export dialogs with an additional first step where you get to review your export in terms of marketing consent.

By default, we always exclude all people who haven’t given you a marketing consent, and we strongly recommend you to use this option for all your marketing messages.

Communicate with everyone in the audience

Sometimes you need to send non-marketing information to everyone in your segment – maybe you have important information for everyone attending a specific event. In these cases you might want to override the default option and actually include everyone, even if they haven’t given consent to marketing, and of course we support that as well.

However, remember that with great power comes great responsibility!

Demo of how marketing consent is used in the application

Want to know more?

Our help center is updated with articles about marketing consent and the new contact export.

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