Why should you be visible on Facebook and Instagram?
If you work in the event and experience industry, you are right to be visible on platforms such as Facebook and Instagram. Why? Because they offer a wide audience reach, targeted advertising options and high engagement. In addition, you can increase your event's visibility, drive ticket sales and set up unique Facebook events.
On Meta's platforms, you have a huge opportunity to be creative. You can test different ad formats, vary between still images and moving material and maximize the budget or be careful with the money. No matter what experience you're selling, it's important to play with and test the different formats that Facebook and Instagram offer.
Since you are selling experiences – something that is bought at one point but consumed later – and not a physical shirt, you need to convey emotions, curiosity and the right expectations through your communication. Your (potential) visitors need to be reached by marketing, which in itself should be an experience. And you need to hit the right spot to cut through the noise – which is a breeze with MarketHype.