Getting an impact through advertising on Facebook and Instagram is as easy as pie. At least if you reach the right target groups. In MarketHype, there is a built-in Meta connection that makes it easier than ever to target your advertising – and you solve it in just a few clicks.
If you work in the event and experience industry, you are right to be visible on platforms such as Facebook and Instagram. Why? Because they offer a wide audience reach, targeted advertising options and high engagement. In addition, you can increase your event's visibility, drive ticket sales and set up unique Facebook events.
On Meta's platforms, you have a huge opportunity to be creative. You can test different ad formats, vary between still images and moving material and maximize the budget or be careful with the money. No matter what experience you're selling, it's important to play with and test the different formats that Facebook and Instagram offer.
Since you are selling experiences – something that is bought at one point but consumed later – and not a physical shirt, you need to convey emotions, curiosity and the right expectations through your communication. Your (potential) visitors need to be reached by marketing, which in itself should be an experience. And you need to hit the right spot to cut through the noise – which is a breeze with MarketHype.
With a system adapted to the event and experience industry, you can filter out the exact target groups you want to reach. Include and exclude characteristics such as purchase behaviors, event tags or geography, then export the target audience to Meta Ads Manager with one click – without leaving MarketHype.
With MarketHype's user-friendly interface, you get started quickly. You set up new ad target groups in a few seconds and you can also target more precisely than you have ever done before.
Because you use your current customer base when filtering the target audiences for Facebook and Instagram, you can create ads that are foolproof. With relevant content and advertising that appears where you want, you get both more customers, more attention and higher sales figures.
"The Facebook integration is used a lot! We filter out target groups when advertising something on Facebook and Instagram, and we can export the target groups directly from MarketHype to Meta. Then we also create look-a-likes. The function is incredibly flexible, it's like a new service!"
Grant Murdoch Purdy
Kulturbolaget
With MarketHype's powerful filtering, you easily pick out your ideal customers. Maybe you include those who have visited you three times before, choose the event tag "indiepop" and exclude those who have already bought a ticket to the concert you are promoting. Or you take out the guests who previously booked a particular room type and exclude those who live more than 15 miles away. When you're finished filtering and know who you want to market to, you export the target group straight into Meta Ads Manager. Time effective? Of course!
Do you want to reach more people than your current customers? Create twins from your existing audiences. Once you have the segments set up and the filtered customer lists in place in Meta Ads Manager, you create lookalike audiences for your Facebook and Instagram advertising to be seen by more potential visitors. Smart for sure!
Dreaming of selling out your event, strengthening your brand, and engaging your audience? Then you should consider advertising on Facebook and Instagram. With Meta's powerful advertising tools, you can reach a large audience and create campaigns that deliver real results.
But how does Meta advertising actually work? What do you need to know? Check out our blog post on how to get started with advertising on Facebook and Instagram.
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned and verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
