With clear segments, you get closer to your visitors. They allow you to analyze buying behaviors and create targeted campaigns that drive sales growth. Are you ready to take your digital marketing to new heights? It all starts with segments!
A segment is a customer group. This customer group can consist of, for example, people who like pop music, people who always visit you on Sundays, or people who are so-called "big spenders". A segment is based on information about the customers in the group, where the information can relate to demographics, geography, or behaviors. And of course, your business can have more than one segment to work with.
Segments are fantastic when it comes to marketing. To say the least! By creating relevant communication and targeting your marketing to a selected segment, you can increase open rates, click-through rates, and sales. With engaging content, you also build customer loyalty and engagement. Lots of great things, simply put!
When you know who you're talking to and create content that is relevant to your recipients, you are perceived as more credible. Who wouldn't want to shop from someone who understands one's true interests and needs?
Personal communication that hits the spot strengthens the bonds between you and your visitors. When you are genuine and talk to the customer in the customer's way, customer loyalty also increases.
Dispatches that are spot-on convert. Did you know that personalized recommendations based on purchasing behaviors, interests and other characteristics can result in a 41 percent higher click-through rate?
"With the segmentation function, I can filter out, for example, everyone who has been here at least once in the last year, is of a certain age and lives in Gothenburg and the surrounding area. I can also exclude those who have already received a specific email, which is great!"
Teresa Vikstedt
Digital Marketing Manager, Göteborgs Symfoniker
By speaking directly to target groups such as Early Birds, Opera fans and Subscribers, you are perceived as more trustworthy by your visitors. With MarketHype you set up your own, unique segments. The dynamic customer groups are of course kept up-to-date and you can clearly see how they develop over time. Smart is just the first name!
Do you want to filter out demographic characteristics such as age and gender? Or perhaps geographic information such as country and city or behavioral segments based on purchasing patterns? Why not combine all three? With MarketHype, you can easily filter out everything that is of interest to your particular business.
Why should you care about segmenting your customers? Well, the goal is for you to gain a greater understanding of your customers and their needs, interests and preferences. If you understand your customers in depth and create personalized experiences for them, you can expect increased profitability, strengthened customer loyalty and clear competitive advantages.
Targeted communication and clear CTA buttons are the key to more conversions. With personalized subject lines and content tailored to your target audiences, you'll see higher open rates, click-through rates, engagement rates and sales figures. When you send something that the recipients actually want to open, they will not only open the mailings – but also take in what you have to say and click on the links.
It's not your regular customers who should be loyal to you – it's you who should be loyal to them and earn their customer loyalty. Therefore, it is a matter of course that you know who your most loyal visitors are. With MarketHype, you easily keep track of your regular customers and see how the segment is developing. When it's time for guests to renew their season tickets or when you want to send a special offer to your most dedicated audience, create hassle-free dispatches just for them.
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned, verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
In this guide, you will learn both why you should segment and the different types of segments available. We provide you with a concrete 10-step workshop framework and give you tips on what to do once the segmentation is complete. In short, everything you need to know to get started with segmentation!
