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Experience Experts

Episode 3: Mats Natvig

In Experience Experts episode 3, you meet Mats Natvig, Chairman of the Board at Sweden Rock Festival AB. With a solid background in the restaurant, concert and entertainment industries, and having overseen 21 festivals, he shares key factors for success in the industry. You'll also get tips and insights on partnerships, brand strategies and product development. Enjoy!

IN SWEDISH. Experience Experts #3 | Mats Natvig – Chairman of the Board, Sweden Rock Festival | A conversation about the history, working methods and goals of Sweden Rock Festival, filled with tips for those in or aspiring to enter the industry.