Tailor your mailings

How can you engage different recipients with the same mailing? By targeting the content, of course! In this webinar, we first cover the theoretical aspects. What does it mean to segment your customers? Why should you create personalized content? And how can you tailor your emails to increase open rates and sales? Then, we dive into MarketHype – our Audience Development Platform. We provide a hands-on walkthrough of segments, filtering and email creation, focusing on our latest feature, "Display Filter".