MarketHype is more than a platform for audience development and marketing. There is also knowledge, experience and a large dose of desire to help you develop your marketing. Let us guide you to increased customer satisfaction, improved customer experiences and more conversions. Check out our whitepapers, reports and guides!
The MarketHype Report: Culture & Performing Arts (Season 2023/2024) provides you with a wealth of insights into the Nordic performing arts audience.
In addition to data on audience interests, characteristics, and behaviors, you’ll find step-by-step guides, practical examples, and interviews with marketing experts. In short, a comprehensive and valuable industry report!
Did you know that the Average Open Rate in MarketHype is 79.2% for automations? And that they generate around 11 500 SEK in sales every week? With these figures in mind you can stop thinking – you should start with automations, now!
In this guide, you get everything and more. From concrete step-by-step lists with information about how to set up the automations, to 12 examples of content for your automations. In short, a complete guide with tips, ideas and inspiration!
Working with data-driven marketing does not have to be particularly advanced. On the contrary, it can be absolutely wonderful and so can the effects of the work! Data-driven is about basing your activities and decisions on data instead of gut feeling, where you identify your customers' behaviors, are relevant in your communication and achieve a higher customer loyalty. The data is your answer.
With this guide you will learn everything you need to know to get started. From challenges in the event industry and basic starting points, to the collection of data and how you act on it.
Segmentation means that you analyze your customers, guests and visitors and divide them into smaller groups. But why should you segment your customers? The short answer is that you should get to know your visitors better, in order to be able to make smarter decisions with increased profitability as a result. And the slightly longer answer, is found in our PDF.
In the guide, we give you knowledge about both why you should segment and what types of segments exist. We give you a concrete workshop plan in 10 steps and advise you on what to do when the segmentation is complete. Yes, simply everything you need to know to get started with segments!
Email marketing might feel old-fashioned. But, in a world where the digital channels are only getting more and the recipients more busy, it is incredibly important to use the channel in the right way to keep your subscribers. You need to keep up-to-date with strategies, areas of use and best practice. In addition, you need to keep track of segments, send relevant communications and continuously monitor figures such as click-through rates. (No, rushing something together, clicking Send and hoping for the best is not a good strategy!)
In this guide, we offer a wealth of knowledge about e-mail as a communication channel: strategies, checklists, tips on personalized content and much more. Download the PDF to take part in all 15 pages!
High relevance is the key to cutting through the noise. Content selected for your customer, formulated for your customer and presented as the customer wants it. But, how do you solve it when you have thousands of visitors to your concerts, performances and hotel facilities? You are a few fire spirits who will fix everything!
Enlist the help of your new best friend: automations! They help you build a personal guest journey that strengthens your relationship with the visitor, while saving time and driving sales.
Access more knowledge! Download summaries from our previous webinars.
Key takeaways from our webinar on customer loyalty (in Swedish).
Key takeaways from our webinar on personalized communication (in Swedish).
Key takeaways from our webinar on data-driven marketing (in Swedish).
Key takeaways from our webinar on the email channel and all its possibilities.
We broadcast webinars almost every month. Check out our past and upcoming webinars!