Accessibility and WCAG

Accessibility in MarketHype

All publicly accessible parts of the MarketHype Service comply with WCAG 2.1 AA (Web Content Accessibility Guidelines 2.1 Level AA) standards.

Publicly accessible parts include all pages and functions that are visible to our customers’ end-users. Specific examples of such public-facing areas in MarketHype are:

• Signup forms

• Double opt-in pages

• Unsubscribe pages

What is WCAG?

WCAG are international guidelines that ensure that websites and apps are accessible to everyone, regardless of disability. It provides a set of criteria, aimed at creating a more inclusive digital experience.

WCAG is built upon four core principles, often referred to as POUR. These principles guide the development of accessible web content:

Perceivable: Information and user interface components must be presentable to users in ways they can perceive.

Operable: User interface components and navigation must be operable.

Understandable: Information and the operation of the user interface must be understandable.

Robust: Content must be robust enough that it can be interpreted by a wide variety of user agents, including assistive technologies.

In many countries, including parts of the EU, there are laws requiring public websites to meet WCAG standards.

What does AA stand for?

A and AA represent different levels of accessibility. A is the lowest level and contains the most basic requirements. AA is a higher level, meaning that all level A requirements are met, as well as additional requirements that make the content even more accessible.

Why is accessibility important?

Accessibility is about creating a better user experience for everyone. It's important because it gives all people the opportunity to use the internet and digital services on equal terms. It's about inclusivity.