Do you represent a theater, a symphony orchestra or a cultural venue? Exciting! As a marketer, you have countless opportunities to communicate with your guests and subscribers. Welcome to explore MarketHype!
MarketHype is your platform for audience development, analytics and marketing – tailored for the events industry. With direct integrations to ticketing systems like Tixly, Tickster and Ticketmaster, you can leverage your own customer data to market your performances and events.
Here, you manage the entire customer journey. Analyze customer and sales data, create segments, and target your marketing to different visitors in the buying journey – with tailored messages across multiple channels. With user-friendly tools and personalized support, you grow your audience and build long-term customer relationships.
With MarketHype you easily keep track of sales. Among other things, you learn more about the ticket buyers, follow up on individual events and productions, and see how many visitors are returning customers.
In our marketing and customer data platform, all data from your ticketing system is directly connected with multiple channels. You talk to the visitors via SMS, email and automations, where all data is available at the touch of a single button.
Once you've put together a mailing in MarketHype's email tool to send to your buyers, newsletter subscribers or sponsors, you don't have to leave the system once. Everything is in the same system – and everything is retrieved and updated automatically.
With MarketHype you build up your own segments. You follow up the target groups, how they grow and what they buy. In addition, you easily communicate personal messages to the different segments in different channels.
Automated communication is both smart and time-saving. In MarketHype's automation tool, you set up communications that inform, sell and build stronger relationships, where intelligent filtering makes targeting your marketing a breeze.
Of course you should inform your customers about add-on products! With our many filtering options, you choose, for example, whether you want to talk to those who haven't pre-booked snacks and drinks yet, or whether you want to advise the real enthusiasts of the theater to buy a season ticket with an extra golden edge.
"MarketHype is an important part of our new way of working. The system is easy to use, contributes to reduced manual work and provides many customer insights."
Charlotte “Charlie” Ljungman
Marketing Coordinator, GöteborgsOperan
The opera fans, jazzers, season ticket holders and musical lovers couldn't be more clear than they are. They have previously purchased a ticket with a specific event tag, thus giving you every opportunity to split them into smaller groups. They want you to keep serving them relevant content. Because surely they deserve to receive relevant and personal communication in their inbox?
Segments allow you to divide customers according to various characteristics such as buying patterns, genres and cities. You can choose to include those who come often, exclude those who opened the last mailing or select a specific age. Only you know which segments have the greatest potential for you. We know that you need to segment your customers to drive sales and increase customer loyalty.
We are of course talking about the season ticket holders and regular customers. The ones who are most faithful to you and the ones to whom you should also be most loyal.
In MarketHype, you get your own overview for season ticket sales and can also build up selected segments for those who visit you often – in order to easily communicate with them in particular. When it's time for regular customers to renew their season tickets, there is also support for renewal links to use in your mailings.
80,000 customer contacts, 100 concerts and several genres. Yes, with an audience consisting of a large number of guests, came challenges for Göteborgs Symfoniker, where expensive systems and vulnerable working methods made it almost impossible to communicate relevant information to the visitors.
So how did you manage to turn it around? Take a look at the customer story where Teresa, Digital Marketing Manager, shares how Göteborgs Symfoniker went from messy to smooth, with relationship building in focus.
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned, verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
