Are you talking enough to your guests?
One thing that is certain is that many businesses do not. There are those who are afraid that they will send too many emails, that the opening rate will decrease and that the recipients will simply get tired of all the mailings and sponsored posts on social media. How does it look for you?
From the time the customer buys a ticket from you to the time the experience takes place, there's a gap full of possibilities. You can work with information and additional sales, but also messages that strengthen the customer relationship. Because you want, just like the guest, that the visit with you will be unforgettable, right? That he or she will come back? Then you need to talk to the customer. The fact that you keep him or her informed shows that you care about the guest.
The customer looks forward to coming to you. For her or him, it's an opportunity to escape everyday worries, enjoy good food and be touched by the mimes, movements and tones of the actors, dancers and musicians. You must use these expectations in your communication. While the customer is longing, you take the opportunity to talk to the customer and cut through the noise through relevant content.