Is it with you that we find skiing fans, off-piste slopes and crispy waffles? Or do you rather accommodate spa lovers who enjoy massages, three-course meals and hot tubs? Regardless of what your facility offers, we have the solution for you. MarketHype is your Audience Development Platform – welcome to explore it further.
A visit to your spa, ski resort, or campsite is unlike any other product. Unlike, say, a sweater from H&M, a stay with you isn’t a physical item that guests can see or touch before booking. The purchase is made in advance – but the experience comes later. In other words, you’re selling an expectation, an image, a feeling.
With this in mind, your communication and marketing should reflect that you genuinely care about creating the best possible experience for each visitor. As a business in the experience industry, you have exciting opportunities to connect. You can offer recommendations for activities on-site or nearby, inform guests about parking, late check-out, and dining options, or highlight add-ons like champagne in the room on arrival or guided snowmobile tours.
Both you and your guests want their visit to be exceptional. To make that happen, communicate with them regularly – through various channels, with relevant content, and at the right times. Consider blending informational, upselling, and relationship-building messages. With these elements in place, and a solid understanding of your guests, you’re sure to maximize their visit – and increase your sales.
Do you want to talk to bargain hunters, guests from Denmark or perhaps people who usually visit your hotel on weekdays? With MarketHype you build up your own segments. You follow up the target groups, how they grow and what they buy. In addition, you easily communicate personal messages to the different segments and in different channels.
Automated communication is smart. It drives sales, saves you time and strengthens customer relationships – all at the same time. In MarketHype's automation tool, you set up communications that inform, sell and connect guests closer to you, where intelligent filtering makes targeting your marketing a breeze. And the automations? They can be sent both before, during and after the customer's visit.
Do you want to communicate a little extra with a special group? Recommend a whiskey tasting, cinema or dogsled tour? With our many filtering options, you tailor the communication to the visitors' purchase history and current bookings. You build targeted automations, produce newsletters and compose SMS. Upselling has never been easier!
"We love MarketHype! It's a game changer for the hotel industry. User-friendly, time-saving, and visually appealing – MarketHype has made it so easy for us to reach our customers with improved precision and gain complete insight into our results. Plus, the support is outstanding. If you're in the hotel industry and not using MarketHype yet, it's time to start!"
Fanny Aasheim
Sankt Jörgen Park Resort
"Following a recommendation from our booking system, we chose to connect the booking system with the customer data platform MarketHype. With the connection, all customer data from Citybreak enters the system automatically, which is then presented in an easy-to-understand manner. The customer insights have become many since the collaboration started!"
Vebjørn Skaseth Ørpen
Marketing Manager, Norefjell Skisenter
Automations fit the experience industry perfectly. Why? Because there are many tasks that recur and can be made more efficient. We think topmost about mailings to be sent before, during and after a stay, but also about birthday automations and other messages that strengthen the relationship with your guests.
In MarketHype's automation tool, it's easy to set up SMS and email messages. In a few steps, you choose when the mailings should go, to whom and how they should look. Smart data tags and filtering make it easy to build up informative as well as sales communication!
Do you want to reach more potential visitors? Spread a deal on spa packages to a specific target group? Then it's time to advertise on Facebook and Instagram with the help of MarketHype!
In our customer data platform, there is a built-in Meta connection that makes it easier than ever to target your advertising. You choose a particular segment, include a geographic area and exclude those who made a booking in the last month (or whatever is interesting in your particular case). Then you directly export the selection to Meta Ads Manager – all in just a few clicks.
Recently, the marketing department at Norefjell Skisenter used a pure e-mail marketing system. It worked okay – the tool served its purpose, but not much more. Instead, when the ski business came into contact with MarketHype, they realized the huge profits the combined marketing system and customer data platform could bring.
Cut to today. Today Norefjell Skisenter proudly can tell you about the clear customer overview, the automations with an opening rate of 85% and how the flexible all-in-one solution with newsletter tools streamlines the everyday life of the marketing department. It's time to step inside the dizzying, snow-covered ski resort: Norefjell Skisenter.
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned, verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
