It's said that soccer games, ice hockey playoffs and horse jumping competitions are best experienced live. Both you and your visitors certainly agree. But do you know who your ticket buyers are? How often they visit your stadium, where they come from and what kind of games they prefer to attend? How you can fill the arena through spot-proof communication? The time has come to introduce MarketHype – your Audience Development Platform.
Have you ever asked yourself that question? If not, now might be the perfect time to discover who your customers are and why they visit your arena. By analyzing sales and visitor data from previous matches and events, you can gain valuable customer insights – insights that support smarter decisions, leading to more season tickets sold, increased regular attendance, and higher revenue from merchandise, drinks, and snacks.
To boost your sales, it’s essential to know your audience. And the answers lie in your data. Customer data can reveal where your guests come from, how many have purchased 10 or more tickets, and who’s most excited about standing in the crowd or getting a free face painting before kick-off. With this data as your foundation, you can craft targeted communication that keeps guests coming back – again, and again, and again.
With MarketHype you easily keep track of sales. Among other things, you learn more about the ticket buyers, follow up on individual matches and seasons, and see how many of the visitors are returning customers. Through tables, graphs and heatmaps, you quickly gain many insights.
In our customer data platform, you can filter out season ticket buyers, those who always sit in section F, or why not those who visit you on family days. Based on the filtering, you then create segments to which you direct your communication.
Do you want to both save time and increase your sales? With MarketHype's automation tool, you set up communications that inform, sell and build stronger relationships, where intelligent filtering and data tags make it a breeze to create relevant marketing.
"What I’ve appreciated most about MarketHype is its simplicity. Everything from audience analysis and segmentation to content creation and follow-up is quick and easy to get started with – all packaged beautifully for both users and recipients. MarketHype truly has the ability to make life easier for us marketers. A special bonus for the incredibly fast and excellent customer service!"
Emilia Hage
Commercial Communicator, Frölunda Hockey Club
"With MarketHype, we want to continue developing our customer database, conduct better customer analyses, and get to know our fans more deeply. The choice of MarketHype is due to the platform being very user-friendly."
Tobias Frejfors
Project Manager, Svenska Handbollslandslaget
"Knowing your audience becomes more and more important. With the help of MarketHype, we can personalize our communication based on target groups, which leads to higher engagement and more cost-effective marketing."
Matilda Ljungberg
Marketing Manager, Gothenburg Horse Show
A visit to your arena is so much more than a match, isn't it? It is joy and community. Tension and nervousness. Cheers and frustration. Nostalgia and new memories. Yes, there are many emotions during a game or competition, and all the audience wants is to cheer home a win for their team or idol.
Since the engagement is great and the expectations high, it is easier for you to cut through the noise than for many other industries. You should take advantage of this enormous advantage. Dare to communicate often, dare to try new things and dare to show that you really care about your customers. It will pay off, we promise.
In MarketHype, there are many, many filtering options. With the help of the filters, you build up segments – such as the Family Stand, the Cheerleaders and Young 18–24 year olds – and then create target group-specific communications for e-mails and Meta advertising that convert. The potential for additional sales is enormous when targeting your communication.
Do you write for the Family? Then you focus on face painting, candy rain and hot dogs in the kiosk. Do you talk to the Cheerleaders? Then you send offers that only the club's most loyal supporters can take part in. Or, is it young people aged 18–24 that you create communication for? Keep beer in the bar as well as discounts on scarves and competitions on social media in mind.
In short, make sure that your marketing is a hit. Because, if you personalize your communication, you can actually achieve a 20 percent increase in sales, according to Campaign Monitor.
What challenges existed before? Why did one choose to switch from a traditional email tool to a combined marketing and customer data platform? And, what working methods, favorite functions and effects of a data-driven work can be seen in industry colleagues in the experience sector? Take part in our customer stories!
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned, verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
