Do you represent an amusement park, a museum or a science center? Sounds fun! As a marketer, you have plenty of opportunities to connect with your visitors. Welcome to explore MarketHype!
MarketHype is your platform for customer development, analytics and marketing – tailored for the experience industry. With direct integrations to ticketing systems like Tickster and Citybreak, you can leverage your own customer data to market your theme park.
Here, you manage the entire customer journey. Analyze customer and sales data, create segments, and target your marketing to different visitors in the buying journey – with tailored messages across multiple channels. With user-friendly tools and personalized support, you develop your guests and build long-term customer relationships.
In our system, you collect all sales and customer data from your ticketing and booking systems. In addition, the data is directly linked with several channels – such as SMS, email, automations and Facebook – where the data is available at the touch of a single button. (Good bye, exporting and importing!)
Do you want to talk to families with several children, those who live within 50 km of your park, or people who visit you during weekdays? With MarketHype you create your own segments. You follow up the target groups, how they grow and what they buy. In addition, you easily communicate personal messages to the different segments in different channels.
Automated communication is smart. It both drives sales, saves you a lot of time and strengthens customer relations. In MarketHype's automation tool, you set up communications that inform, sell and connect guests closer to you, where intelligent filtering makes targeting your marketing a breeze.
"Following a recommendation from our booking system, we chose to connect the booking system with the customer data platform MarketHype. With the connection, all customer data from Citybreak enters the system automatically, which is then presented in an easy-to-understand manner. The customer insights have become many since the collaboration started!"
Vebjørn Skaseth Ørpen
Marketing Manager, Norefjell Skisenter
A visit to your theme park evokes many different emotions. It's joy, laughter and butterflies in the stomach. Curiosity, thirst for knowledge and wow factors. Tension and nervousness. Nostalgia and new memories.
Since the engagement is great and the expectations high, it's easier for you to cut through the noise than for many other industries. You should take advantage of this enormous advantage. Dare to communicate often, dare to relate to those feelings and dare to show that you wholeheartedly care about your park visitors. It will pay off, we promise.
What do you want to say? And what does the guest need to know? When planning newsletters, SMS automations and Instagram advertising, you can have two types of content in mind: need-to-know and nice-to-know.
Need-to-know is things that the visitor needs to know. Where can the car be parked? What food options are available? Do the tickets need to be printed and where are the rides picked up? Here you can get inspiration from your customer service.
Nice-to-know is things that the guest doesn't really need to know, but which might be nice to know. Examples are information about optional products, the week's lunch specials in the restaurant and if there are ponchos for rainy days.
A third type of content is content that only strengthens the bonds between you and the customers. "Welcome to the park! We hope you'll have a great day." is a simple but nice message to be greeted by upon arrival.
What challenges existed before? Why did one choose to switch from a traditional email tool to a combined marketing and customer data platform? And, what working methods, favorite functions and effects of a data-driven work can be seen in industry colleagues in the experience sector? Take part in our customer stories!
We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned, verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.
We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.
We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.
MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.
Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!
