Theme parks & Museums

Let the marketing of your theme park become an experience in itself

Do you represent a science center with interesting exhibits? An amusement park with splashy attractions, fluffy cotton candy and carousels that go round-round-round? Or maybe a theme park with entertaining shows, pony rides and big loads of ice cream? How fun! As a theme park, you have countless opportunities when it comes to marketing and communication with your guests. Let us guide you through customer data, segments and automations – and let marketing become an experience in itself.

How can marketing become an experience?

First, let’s consider an important point: when your product isn’t a physical item that customers can see or touch before buying, you need a different approach. You’re selling an expectation – an image of something that’s purchased now but experienced later. This means your guests need to be "warmed up" along the way.

That’s where marketing and communication come in during this warm-up phase. You need to create hype – an experience through your marketing. This involves producing text, images, and videos that capture the audience’s interest, hit the mark in relevance, and convince them that a visit to your theme park will be unforgettable.

And, of course, it’s essential to ensure that the experience you deliver matches what you’ve promised. Equally important? Don’t send everything to everyone. Scroll down to learn more about how we can help you.

Channels & data in the same system

In our system, you collect all sales and customer data from your ticketing and booking systems. In addition, the data is directly linked with several channels – such as SMS, email, automations and Facebook – where the data is available at the touch of a single button. (Good bye, exporting and importing!)

Your unique customer segments

Do you want to talk to families with several children, those who live within 50 km of your park, or people who visit you during weekdays? With MarketHype you create your own segments. You follow up the target groups, how they grow and what they buy. In addition, you easily communicate personal messages to the different segments in different channels.

Smart automations

Automated communication is smart. It both drives sales, saves you a lot of time and strengthens customer relations. In MarketHype's automation tool, you set up communications that inform, sell and connect guests closer to you, where intelligent filtering makes targeting your marketing a breeze.

"Following a recommendation from our booking system, we chose to connect the booking system with the customer data platform MarketHype. With the connection, all customer data from Citybreak enters the system automatically, which is then presented in an easy-to-understand manner. The customer insights have become many since the collaboration started!"

Vebjørn Skaseth Ørpen

Marketing Manager, Norefjell Skisenter

Engagement

The star prize in the wheel of fortune is yours to use!

A visit to your theme park evokes many different emotions. It's joy, laughter and butterflies in the stomach. Curiosity, thirst for knowledge and wow factors. Tension and nervousness. Nostalgia and new memories.

Since the engagement is great and the expectations high, it's easier for you to cut through the noise than for many other industries. You should take advantage of this enormous advantage. Dare to communicate often, dare to relate to those feelings and dare to show that you wholeheartedly care about your park visitors. It will pay off, we promise.

Content

What should the communication with the guests include?

What do you want to say? And what does the guest need to know? When planning newsletters, SMS automations and Instagram advertising, you can have two types of content in mind: need-to-know and nice-to-know.

Need-to-know is things that the visitor needs to know. Where can the car be parked? What food options are available? Do the tickets need to be printed and where are the rides picked up? Here you can get inspiration from your customer service.

Nice-to-know is things that the guest doesn't really need to know, but which might be nice to know. Examples are information about optional products, the week's lunch specials in the restaurant and if there are ponchos for rainy days.

A third type of content is content that only strengthens the bonds between you and the customers. "Welcome to the park! We hope you'll have a great day." is a simple but nice message to be greeted by upon arrival.

Views from MarketHype's audience filtering tool

Customer stories

Be inspired by others in the experience industry

What challenges existed before? Why did one choose to switch from a traditional email tool to a combined marketing and customer data platform? And, what working methods, favorite functions and effects of a data-driven work can be seen in industry colleagues in the experience sector? Take part in our customer stories!

Read our customer stories

Three different images connected to events and experiences

Data is retrieved

We retrieve all customer data from the ticket or booking system that you use. The data is then cleaned, verified and supplemented with additional customer information, where the data is kept up-to-date and correct – all the time.

Free customer analysis

We analyze your customer data, get to know your audience and identify important segments. We also go through how you can communicate with and influence your guests through various marketing activities.

Continuous contact

We love staying in touch! When the onboarding is complete, we will continue inviting you to various follow-ups. It is thanks to your questions, challenges and needs that our service can develop.

Book a demo

Get started today!

MarketHype is your experience marketing system, developed by and for people in the same industry as you. We have broad experience from both ticket systems and events as well as marketing. And now we want to help you get everything in order. From handling the data – to a bigger, happier and more engaged audience.

Do you also want to fill the occupancy faster, tie the customers closer to you and sell more? Book a free demo and we'll tell you more about how we can help you!

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